Is anything truly green in today's market? We see GREEN everywhere: green solutions, green technology, green collar jobs, green this and green that marked on everything from buildings to toilet paper. We cannot help but wonder if “green” marketing refers more accurately to the other green – the greedy green: money. As encouraging as the alternative/renewable energy movement is financially, has the “green” card been overplayed? Is color-identifying marketing always a good thing or does it begin to carry with it negative connotations?
If “green” toilet paper, for example, does begin to connote greed more than environmental awareness, will that have a negative impact on the energy side?[Attribute to Robert D. Krzys, associate publisher]
